Advocacy and Outreach

The Consortium aims to share and discuss the lessons and findings emerging from the project with peer agencies, donors and any interested organisations and individuals. In all countries – the UK, Sierra Leone, Kenya and Sri Lanka – policy analyses have been carried out to inform the Consortium’s agenda, and specific activities are being conducted on that basis. 

A simple framework has been developed for the outreach and advocacy strategies that are under development by each of the four country consortiums. The aim is to provide coherence and structure across the strategies developed in the four countries. The structure is designed to encourage a focus on the context for awareness‐raising, outreach and policy influencing, and the process whereby this will be achieved.

Nevertheless, it is recognised that the situation is very different in all four contexts – in terms of the political space to advocate on these issues, the most effective media for communication, and the practical feasibility – so the four strategies will inevitably look and feel different. The framework is therefore deliberately light, providing space to accommodate context‐specific strategies in each of the focus countries for the CSA project. It is not intended as an overly technical or prescriptive strategy. Rather, it represents a shift from formal advocacy approaches which stress the ‘you should/you must’ to more informal engagement which creates learning opportunities and engenders debate about good practice at all levels.